The recent news of the closure of 'Cats: The Jellicle Ball' on Broadway has sent ripples of concern through the industry, sparking a deeper conversation about the future of musical theater. This isn't just about one show; it's a reflection of the challenges facing the entire genre.
The Financial Crunch
The closure of 'Cats' highlights a critical issue: the rising costs of producing musicals on Broadway. Post-pandemic, supply chain disruptions and increased material prices have driven up weekly expenses, from utility charges to actor and stagehand salaries. The problem is particularly acute for musicals, which often require larger casts and orchestras.
What makes this particularly fascinating is the contrast between the critical acclaim and attendance figures of 'Cats' and its eventual closure. Despite grossing around $1 million weekly and winning three Tony Awards, the show struggled to cover its expenses. This raises a deeper question about the sustainability of Broadway musicals in the current economic climate.
A Distorted Proportion
Mara Isaacs, lead producer of the Broadway musical 'Hadestown', paints a grim picture. She believes that the proportion of failing shows to successful ones feels distorted, and this is what makes the current situation so dire. Personally, I think this highlights the fine line between artistic success and financial viability in the theater industry.
Finding Solutions
The industry is grappling with the issue of rising production costs, but a collective solution remains elusive. Andrew Lloyd Webber, the composer of 'Cats', has called for theater owners, producers, and union leaders to unite and address this challenge. The state tax credit has provided some relief, but it's clear that more needs to be done to ensure the survival of Broadway musicals.
Adapting to Survive
In the face of these challenges, producers are taking individual initiatives. New shows are being designed with cost-cutting measures, such as reducing set pieces and automation, and reconsidering cast sizes. Ben Holtzman, lead producer of the upcoming musical 'Wanted', is adopting a similar approach, focusing on the essential elements needed to tell the story.
'Hadestown', a folk and jazz musical, has managed to sustain its run on Broadway for seven years, but even it has had to adapt. The show has responded to increasing expenses by making creative casting choices and reducing its marketing budget. This showcases the resilience and ingenuity of producers in the face of adversity.
Changing Audience Behaviors
The pandemic has also impacted audience behaviors, with many gravitating towards familiar favorites like 'Wicked' and 'The Lion King', or celebrity-driven shows. This shift in audience preference poses a challenge for new musicals trying to establish themselves. Mara Isaacs highlights the need to welcome audiences to shows that offer more than just star power, emphasizing the community and experience aspects of theater.
The Impact of 'Cats' Closure
The closure of 'Cats' is felt deeply within the industry, not just because of its financial struggles but also because of its creative risk-taking and celebration of trans and queer performers. This revival's bold departure from the original material placed it in a unique category, requiring Broadway audiences to be educated about ballroom culture.
Clayton Craddock, a drummer in 'Cats', shares his perspective on the industry's instability post-pandemic. He has started a business educating musicians about Broadway's financial model, encouraging them to diversify their gigs and skill sets to hedge against the uncertainty.
Conclusion
The closure of 'Cats' serves as a wake-up call for the Broadway musical industry. It highlights the need for collective action, innovation, and a reevaluation of audience engagement strategies. While the future may be uncertain, the resilience and creativity of producers and performers offer a glimmer of hope for the survival and evolution of this beloved art form.
